December 6,2006
-
Moms Demand More
A recent poll shows that 41% of mothers participate in credit card reward programs – a high number! However, more than half of this group of consumers do not cash in their reward points, and a full third complain that the reward scheme is not compatible with what their family wants from a credit card. Another third (perhaps with some overlap?) are not even fully aware of the details of the rewards for which they are eligible.
One company hoping to cash in on this dissatisfaction is Disney, who offers a co-branded rewards Visa. As a family oriented company, it would make sense that they might model their rewards program on the specific demands of mothers, who may make many of the financial decisions for the family.