January 5,2007
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Citi Lets Consumers Sample
Citibank has demonstrated a consumer-friendly stand in its latest promo: try out a Citi Dividend Platinum Select MasterCard for 90 days, no strings attached. Citi is so sure that consumers will enjoy the excellent cash back rewards offered with the Dividend Platinum, that they are willing to let eligible applicants test drive it for three months, and keep the rewards they earned if they decide at the end that it is not for them.
The Citi Dividend Platinum Select Card offers several great amenities to cardholders – 5% cash back rewards on grocery store, pharmacy, and gas station purchases, plus 1% on other purchases. It offers 0% APR for a full year on balance transfers, and no annual fee. The risk-free trial is an innovative hook for card shoppers, but one that reflects Citi's confidence in the strength of their product. The offer to keep earned rewards is a great one, too.