July 6, 2009

• News:  McDonald's Partners With Visa

  Visa, one of the world's largest credit card networks has partnered with McDonald's, one of the world's largest fast food chains in making sense/cents out of hamburgers. McDonald's is one of the nation's largest employers of teenagers and the employer wants to teach them how to manage their finances and remain credit healthy. The famous fast food chain has teamed up with Visa to offer an employee benefit that teaches employees how to monitor spending, manage bank accounts, and be credit card smart. Visa runs the money management program that is being taught to over a half million employees employed at over 14,000 McDonald's nationwide. The credit card giant understands the importance of managing credit wisely and the lifelong effects of doing so. Visa also realizes it has a vested interest by building a strong brand loyalty base with future credit consumers.

  Visa has partnered with an impressive group of financial experts to present its financial education website sponsoring the Practical Money Skills for Life Program. Visa, the nation's largest credit card network, designed the website which makes available quality personal finance information aimed to advance financial literacy in schools and around the world. Visa's website offers a variety of tools to help consumers develop the skills in making sound financial decisions which includes financial calculators for credit cards, mortgages, and a variety of other products; games such as financial football, quiz show, and cash puzzler; and financial resources.

  Using the foundation of its successful money skills website, Visa developed a program for McDonald's with a training video for all employees to view. Additionally, McDonald's employees are taught to generate a budget journal which tracks their income and expenses. McDonald's also offers incentives to encourage employees to practice their skills and grow in financial knowledge by using the web site resource center. Visa maintains that their intentions are not to market their credit card brand; however, an underlying benefit is in building brand loyalty with America's future financiers. Individuals can access Visa's financial educational website for themselves at www.practicalmoneyskills.com.
  
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