NEWS: Chase Courts Hispanic Cardholders
It is estimated that, as of this point, over 15%
of the United States' population classify
themselves as Hispanic American. That number is
only anticipated to grow – the U.S. Census
Bureau estimated that Hispanic Americans will
number closer to 48 million by 2010, with a
purchasing power of well over a trillion
dollars.
Combining this with the fact that less than 45%
of Hispanic Americans have credit cards, at it
is no wonder that they are considered a prime
outreach group for credit card issuers! And what
can you do with a plastic-recalcitrant
demographic... except woo them with the industry
equivalent of flowers and a box of chocolates. Chase, N.A. – the credit card division of Chase
National bank – is the biggest potential suitor
in this credit card penetration game, and has
reached out in a big way with the
nationwide roll-out of Spanish language
television, radio, and print advertisements. The
ads focus on the freedoms available to credit
card users, and depict many smiling, happy
people who are visibly of Hispanic descent.
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